Me Today Limited Analysis

Overview

The Me Today Group owns and operates the Me Today brand (Me Today), a New Zealand founded and based health and wellness brand that produces premium quality products clearly linking supplements and natural skincare, ultimately making it easier for consumers to shop.

Me Today's products have been formulated using absorbable ingredients and, where possible, are either vegetarian or vegan friendly. The Me Today Group is conscious of its responsibility towards the environment, so product packaging has been designed to minimise plastic waste and is almost entirely recyclable. The Me Today range offers a modern solution to modern problems.

Launching with a cross-category focus positioned Me Today well to grow through new product development and expansion into new health and wellness categories.

As well as the Me Today brand, the Founders have created The Good Brand Company. The Good Brand Company was established to sell and market third party brands within the health and wellness space. The Good Brand Company represents Me Today and other agency branded businesses. It is actively seeking new brands to further complement its existing brand portfolio.

The Founders of the Me Today Group are Grant Baker, Stephen Sinclair and Michael Kerr. They joined forces to take advantage of what they believe to be a significant opportunity to leverage their joint experience and expertise by launching a new brand in the health and wellness space.

Performance

The following information was extracted from Me Today Limited Half year results, released 26 February 2026

• Results for the six months ended 31 December 2025 shows revenue of $2.55m and a loss from continuing operations of $902k
• Net loss on continuing operations is a reduction of 39% on the net loss of $1.48m in the six months in the prior year
• Me Today gross revenue from continuing operations grows 21% from $2.69m to $3.25m for the half year
• Me Today forecast gross revenue to exceed $6.5m for the full year ended 30 June 2026
• Strong international growth opportunities
• New product launches and growth in the local NZ market
• Positive working capital of $5m at 31 December 2025

Results show Me Today and agency revenue from continuing operations of $2.55m, an increase of 19% compared to $2.15m for the six months ended 31 December 2024, and a loss after tax of $902k from continuing operations, a reduction of 39% on the loss of $1.48m in the first six months in the year prior.

The total Group net profit for the period was $3.22m, this included a gain of $4.1m on the disposal of the King Honey business. King Honey was placed into receivership on 27 July 2025. The receivership has had a positive impact on the balance sheet of the Me Today Group. The liabilities relating to King Honey exceeded the carrying value of assets by $4.1m creating a gain on disposal which has now been reflected in these half year financial statements. Me Today was ring fenced from the King Honey debt security group meaning that after the receivership the net liabilities of King Honey Limited were no longer the responsibility of the Me Today Group.

At 31 December 2025 the balance sheet of Me Today has positive working capital $5.0m which provides support for the brand as the Group increases sales and expands into new markets.

The Me Today brand and the agency business recorded revenue before marketing costs paid to a customer of $3.25m which is growth of 21% on HY24. The costs of marketing services provided by customers were $698k an increase on HY24 where these costs were $542k.

The net loss for the brand and agency business was $277k, which is an improvement of 67% on the loss of $844k in HY24.

In addition to the brand and agency business the Group incurred head office and listed company costs of $625k for HY25 which was slightly down on costs of $632k in HY24.